It is really soft. Feels like classic microfiber texture. It does hold static pretty well, as does most microfiber. For the price, it is very nice. I always wash bedding before using, but this one was soft enough that it could have been used out of the package. The strings for tying in the duvet are a little fiddly but pretty long
I Iike the print and the fabric is very soft. I�ve taken one star off because while the duvet cover is perfectly reversible, the pillow shams are best when used white-side-up. The gray side shows the seam where the pillow is inserted on the far side when placed gray-side-up, which happens to be the side I would prefer, but it doesn�t look quite right this way.